There are many things to consider when creating a hashtag for your brand. What are the objectives and the message you are trying to convey? Not every hashtag you create will catch on, but here are few things to keep in mind. [More]

Facebook sorts through content and decides what will show in each individual newsfeed with an algorithm. Secondly, users can filter what type of posts will appear as well as which friend's posts will appear on their newsfeed. [More]

Clearly, with technology at our fingertips, our reliance on printed matter is waning. Are the Yellow Pages and similar directories in printed form doomed for extinction? [More]

The objectives of any email campaign are two-fold. First, the goal is for the recipient to open the email; second, to act upon it and convert. So what is the magic formula for achieving this goal? [More]

Here are a few ideas to help you to find interesting topics related to your field that are blog-worthy, as well as tips on incorporating a unique take on the subject at hand. [More]

Until recently social media was left to B2C marketers, but more and more B2B companies are finding value in a strong social media presence. Here are some best practices to keep in mind while using social media to build your brand. [More]

Many companies fail to realize that they already have all kinds of content available to them with potential for being re-purposed into useful marketing assets. [More]

When designing a tweet, your objective is to get noticed and trigger a reaction. There are different approaches to achieving this level of engagement... [More]

Essentially this search takes information from Facebook members to produce informational results that answer natural language search queries. [More]

Online coupons now outnumber traditional print coupons 10 to 1, making it the fifth largest growing category in the internet. [More]